Revenue growth rarely collapses overnight. It erodes quietly—and it can be catastrophic. The numbers don’t crater at first. They soften. Forecasts start getting “revisited.” Explanations get longer. Teams work harder. And leadership convinces itself that one more push, one more quarter, one more hire will fix it. Eventually, the board and the CEO want it fixed—now. That’s usually when the uncomfortable truth lands: it will likely take as long, if not longer, to get out of th