Revenue growth rarely collapses overnight. It erodes quietly—and it can be catastrophic. Business cartoon of executives running the wrong way with the caption: "He hit the ground running but he was going the wrong way." The numbers don’t crater at first. They soften. Forecasts start getting “revisited.” Explanations get longer. Teams work harder. And leadership convinces itself that one more push, one more quarter, one more hire will fix it. Eventually, the board and the CEO