top of page
Driving the Top-Line
Home
Challenges
Services
Revenue Strategy & Architecture
Demand & Lead Generation
Sales Process & Pipeline Management
Sales Tools & Enablement
Talent, Hiring & Coaching
Strategy Execution
Readiness Assessments
Revenue Simulations
Strategy Execution Systems
About
Articles
All Posts
Revenue Growth Management
Aligning Sales & Marketing
Strategy
Organizational Health
Soft Skills
Managing Complexity
Question Methodologies
Chief Revenue Officer
Strategy & Execution
HOPE: is not a good way to conduct strategy planning
Hope is not a strategy: Hope is when you have no control. You need a systematic approach, a strategy made up of actions and tactics that convert visions into results to make things happen.
Strategy
John Butler
bottom of page