Operational Linkage to Revenue Strategies

Align and link the key factors that will drive results

Align resources, processes, and systems to drive expected results.

Resources, operations, systems and processes must be aligned, linked and systematically integrated into a series of activities and actions that allow organizations to consistently achieve a particular set of business and revenue goals.


Without these precise linkages to what you're trying to achieve, our ability to execute will be greatly diminished.

A partial list of systems, processes and operational linkages to strategy imperatives that we have successfully implemented for our clients.

  • Revenue architecture strategy & execution plans

  • Ideal Customer Profiling criteria & development

  • Customized prospecting list development and outreach strategy

  • Customize and personalized email campaigns

  • Go-to-Market strategy, forecasting and execution 

  • Lead generation and prospecting tools

  • Content assets development and distribution

  • Sales process, revenue cycle mapping, modeling and forecasting

  • Custom value selling central website development

    • Question methodologies, sequencing and cadence of value selling

    • Sales engagement steps and processes

    • Sales 'one page' sales cheat sheets

    • Value prop questions methodology and responses

  • Sales & marketing structure, alignment & complimentary incentives

  • Demand generation, opportunity & pipeline mgmt

  • Pipeline analysis and audits

  • Key initiatives scoring, ranking and sequencing of initiatives

  • Channel strategy, build-out & productivity metrics 

  • Revenue plan optimization simulations

  • Talent guidelines, selection criteria, talent development and one-on-one coaching

  • Focus Selection Interviewing process/materials

  • Strategy execution frameworks and governance

  • Marketing and sales impact priorities ranking system

  • Stage gating and prospect scoring/qualifier systems

  • Opportunity profiling and key account management

  • Productivity ramp models for direct, indirect and channels 

  • Executive level start-up coaching, mentoring, advising

  • Channel build out, program creation & management

  • Compensation models, quota's, variance guidelines

  • Sales operations, forecasting, leading metrics establishment and monitoring

  • Interim executive leadership roles in 'acting' positions

  • Organizational revenue readiness assessments

  • Website development, positioning & messaging

  • Digital marketing/content designed for customer journey & sale stage

  • Sales and marketing AI alternatives, tools and recommendations

  • Customer segmentation and targeting 

  • Sales/Marketing productivity tools/automation tools (CRM, marketing automation, content assets)

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