Gaining initial customer traction and building a sustainable pipeline of revenue is a major issue for early stage companies with early funding or wanting to provide evidence that their ideas is fund-able (real customers etc.)  

 

FIRST: you need to have a hypothesis that people will fund

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• Show that your hypothesis is validated at the customer's end, that makes sense 

• Verify that the market is really there

• Customers will pay for it

• You have a large market opportunity and a formula that taps into this opportunity

• You understand the key components and sequencing of events and sale triggers that can lead to a repeatable sales model