Services Summary

Methodology

• ​We look at the entire revenue cycle as a set of interconnected and interdependent factors that collectively enhance or impede enduring growth.  

• When both tangible and intangible factors are systematically aligned and managed, your results are more predictable, consistent, and sustainable. 

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• Our services, tools, and methodologies are based on extensive real-world operating experience and leadership to optimize client revenue performance.

Specific initiatives, processes, and/or solutions we've delivered to our clients

• Revenue architecture strategy & execution plans

• Organizational alignment & readiness assessments

• Operational alignment and linkage of resources, systems, and activities to revenue objectives

• Strategy management and execution systems

• Ideal Customer Profiling criteria & development

• Customized prospecting list development and outreach strategy

• Developing & executing customized email demand generation and awareness campaigns

• Revenue Impact Simulations

• Go-to-Market strategy, forecasting, and execution 

• Lead generation and prospecting tools

• Content and publishing strategy, development and distribution

• Sales processes, revenue cycle mapping, modeling and forecasting

• Sales & marketing structure, alignment & complimentary incentives

• Demand generation, opportunity & pipeline mgmt

• Pipeline analysis and audits

• Key initiatives scoring, ranking, and sequencing of initiatives

• Talent/hiring guidelines, selection criteria, talent development, and one-on-one coaching

• Focus Selection Interviewing skills/process/materials

• Marketing and sales impact priorities ranking system

• Stage gating and prospect scoring/qualifier systems

• Opportunity profiling and key account management

• Productivity ramp models: direct, indirect & channels 

• Executive start-up coaching, mentoring, advising

• Channel build-out, program creation & management

• Compensation models, quota's, variance guidelines

• Sales operations, forecasting, leading/lagging metrics establishment, and monitoring

• Interim executive leadership roles in 'acting' positions

• Website development, positioning & messaging

• Digital marketing/content designed for the customer journey 

• Sales and marketing AI alternatives, tools and recommendations

• Customer segmentation and targeting 

• Sales/Marketing productivity tools/automation tools (CRM, marketing automation, content assets)

• Sales training alternatives and recommendations

• Customized 'value' selling sales resource (cheat sheet) website development

  • Question methodologies, sequencing, and cadence of developing the need and promoting the value

  • Sales engagement steps and processes

  • Sales 'one-pager' cheat sheets

  • Value prop questions, methodology, and responses