Services Summary
Methodology
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We look at the entire revenue cycle as a set of interconnected and interdependent factors that collectively enhance or impede enduring growth.
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When both tangible and intangible factors are systematically aligned and managed, your results are more predictable, consistent, and sustainable.
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Our services, tools, and methodologies are based on extensive real-world operating experience and leadership to optimize client revenue performance.
Specific initiatives, processes, and/or solutions we've delivered to our clients
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Revenue architecture strategy & execution plans
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Organizational alignment & readiness assessments
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Operational alignment and linkage of resources, systems, and activities to revenue objectives
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Strategy management and execution systems
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Ideal Customer Profiling criteria & development
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Customized prospecting list development and outreach strategy
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Developing & executing customized email demand generation and awareness campaigns
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Revenue Impact Simulations
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Go-to-Market strategy, forecasting, and execution
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Lead generation and prospecting tools
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Content and publishing strategy, development and distribution
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Sales processes, revenue cycle mapping, modeling and forecasting
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Sales & marketing structure, alignment & complimentary incentives
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Demand generation, opportunity & pipeline mgmt
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Pipeline analysis and audits
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Key initiatives scoring, ranking, and sequencing of initiatives
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Talent/hiring guidelines, selection criteria, talent development, and one-on-one coaching
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Focus Selection Interviewing skills/process/materials
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Marketing and sales impact priorities ranking system
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Stage gating and prospect scoring/qualifier systems
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Opportunity profiling and key account management
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Productivity ramp models: direct, indirect & channels
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Executive start-up coaching, mentoring, advising
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Channel build-out, program creation & management
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Compensation models, quota's, variance guidelines
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Sales operations, forecasting, leading/lagging metrics establishment, and monitoring
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Interim executive leadership roles in 'acting' positions
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Website development, positioning & messaging
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Digital marketing/content designed for the customer journey
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Sales and marketing AI alternatives, tools and recommendations
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Customer segmentation and targeting
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Sales/Marketing productivity tools/automation tools (CRM, marketing automation, content assets)
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Sales training alternatives and recommendations
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Customized 'value' selling sales resource (cheat sheet) website development
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Question methodologies, sequencing, and cadence of developing the need and promoting the value
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Sales engagement steps and processes
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Sales 'one-pager' cheat sheets
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Value prop questions, methodology, and responses
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