"What if we keep to the current strategy and give it time, things will improve and we'll hit our numbers?"
Yeah, we've all heard this once or twice. It's the point where companies run out of excuses and ideas and hope bad things will just go away and good things will magically appear.
It's hard to admit when things continue to go against our brilliant strategy and good intentions. But it happens—often. When this happens, it's amazing to see how paralyzed organizations can become when results fall below expectations.
Many times they have exhausted their creative brainstorming ideas and the team is 'tapped out' of new approaches to resolving the issues. They need new inspiration new questions to answer and a change of leadership to pull them out of their funk.
But change many times doesn't happen without new perspectives that can see things in a non-objective manner without the shackles of politics, the 401k plan, the medical insurance, and the security of the paycheck. Understandable, but dated given the just-in-time, on-demand teams that have more experience, with more companies in more tough situations that can quickly assess the situation, see the holes in the strategy and quickly deliver the foundation for incremental growth.
That's why you need a revised plan, new perspectives, and action to resolve the issue - and you need to do it fast. Two or three board of directors meetings later your repetitive and creative excuses to buy time hoping things will get better are running thin.
Hope and inaction is a lousy strategy. The board and investors are getting impatient and the excuses are wearing thin. Void of a plan of attack with the right team and mindset to carry pull it's very likely your results will continue to underdeliver.
Get someone who has the experience, the team, and the proven ability to execute. This can't be another false alarm. You need to produce and failure is not an option unless you want to be looking for a new job sometime soon.
Finding a proven leader with a well-oiled team that knows how to swing into action quickly is the new model. You can't expect the team that got you into this downward spiral to suddenly (magically) just get you out of it, It never quite works that way.
What you can do is look for such a team that knows the drill, has done it, and can get you back on the right trajectory with a well-tested system that can inspire confidence, and deliver quick and positive results.